NVIDIA BRAND GUIDELINES
YEAR: 2020
CLIENT: NVIDIA
ROLE: DESIGN LEAD
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CHALLENGE
NVIDIA wanted to enhance their brand guidelines experience by bringing overall consistency and efficiency to the way designers and marketing professionals learn about and interact with their brand with an easy to navigate online tool.
The real challenge was organizing their complex brand, with more than 10 different sets of guidelines, in an easy to digest and visually appeal design aesthetic.
THE SOLUTION
Frontify is a web-based tool that enables smart and fast editing to enrich any brand’s style guide experience. This platform enables companies to share their brand guidelines to many different stakeholders in a simpler and more accessible way than ever before.
DESIGN APPROACH
The design approach was to simplify, engage and excite. With so many sets of guidelines, the first step was to distill down the content and simplify as much as possible. Only high level content went forward. To organize the content, a set of infographics were designed to break up the Frontify template. Animated elements were peppered in throughout to bring interest and engagement to each page.