cabi Fashion week

YEAR: 2023
CLIENT: cabi
LOCATION: SAN DIEGO, CALIFORNIA
ROLE: Creative Director
Agency: Cogs & Marvel
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CHALLENGE
To debut their Spring 2023 collection, boutique fashion brand cabi turned to us to reinvent their in-person tentpole event with a bang and with a tight budget. With thousands of stylists gathered for a fashion show, workshops, and lots of parties, we designed, directed, and produced an event bursting with anticipation and excitement.

THE SOLUTION
We went all-in on the show’s theme, Let’s Play! With custom lighting design, neon signage, animation, and an original anthem mashup, cabi Fashion Week kicked off with a bang, seamlessly weaving between on-stage and on-screen content. Each piece required laser-precise coordination, with hundreds of music, choreography, lighting, and content cues all playing off each other to create an unforgettable impression.

We created, managed, and executed thousands of moving pieces of design, audio, and fabrication for an unforgettable 3-day, 2,000-person event.